Seductive Interaction Design has 25 chapters (!) grouped into four sections:

INTRODUCTION: Why Seductive Interactions?

  1. AESTHETICS, BEAUTY, AND BEHAVIOR
    Why do striking visuals grab our attention? And how do emotions affect judgement and behavior?
    Download a sample chapter
  2. PLAYFUL SEDUCTION
    How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?
  3. THE SUBTLE ART OF SEDUCTION
    How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?
  4. THE GAME OF SEDUCTION
    How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?

CLOSING CHAPTER: What next?